Notes from the outbox.
Deliverability, POPIA, how-to guides and what we've been building. Written by the people who run Nimbl Mail.
Compliance & POPIA
POPIA and Email Marketing: The Complete Guide for South African Businesses
POPIA doesn't ban email marketing, it just insists you ask properly before you send. Here's exactly what the law requires, what counts as consent, and how to build a compliant list without wrecking your results.
Deliverability
Email Deliverability: The Complete Guide for Bulk Senders (2026)
Email deliverability decides whether your campaigns reach the inbox or vanish into spam. Here is the complete, no-fluff guide: authentication, reputation, warm-up, POPIA and what actually moves the needle.