How Nimbl Mail compares to Mailchimp, Everlytic and Mail Blaze.
Every one of these is a capable platform. They differ most in what they charge you for, and that single choice decides what you pay as your list grows. Here is the honest version, with each claim linked to the source it came from.
Checked against each vendor's published pricing on 1 October 2026. Prices change, so follow the links before you decide.
The difference that actually shows up on the invoice.
Your contact database can be as big as you like. A 50,000-name list you email once a month costs the same as a 5,000-name list you email once a month, because the sending is what costs us money.
Mailchimp and Mail Blaze both price on list size. Every contact you add moves you towards the next tier, whether or not you ever email them, so growing your audience raises the bill on its own.
Side by side
| Nimbl Mail | Mailchimp | Everlytic | Mail Blaze | |
|---|---|---|---|---|
| What you pay for | Emails you send | Contacts you store | List size and send volume | Subscribers on your list |
| Growing your list | Free, unlimited subscribers | Price rises with each contact tier | Priced by list size | Price rises with subscriber count |
| Published pricing | Yes, in rands | Yes, converted to rands | Quote only | Yes, in rands |
| Contract | Month to month | Monthly, or 12 months for a discount | 12-month contract | Monthly or pay as you go |
| Billed in | ZAR | ZAR (converted) | ZAR, excluding VAT | ZAR |
| Built for South Africa | POPIA tooling, local support | Global product | South African | South African |
| SMS and WhatsApp | No, email only | Varies by market | Yes, at extra cost | No |
What each one costs
Each one's entry price, published as at 1 October 2026. Like-for-like comparison is genuinely hard here, because three of the four price on list size and we price on sends, so read the basis, not just the number.
Solo at R249 for 10,000 emails a month, Starter at R695 for 50,000, Enterprise at R1,195 for 100,000. Unlimited subscribers on every plan, month to month.
Published subscriber tiers: R108 up to 1,000 subscribers, R540 up to 5,000, R804 up to 10,000, R5,124 up to 100,000. Cheaper than us on a small list, and we would rather say so.
Mail Blaze pricing comparison ↗Their displayed Standard rate at up to 500 contacts, in rands, including the introductory discount shown on their site. It moves up through contact tiers from there, and overages are billed if you exceed a limit.
Mailchimp pricing ↗Pricing is quoted on list size and send volume, on a 12-month contract, excluding VAT. Three tiers: Foundation, Accelerate, Accelerate Plus.
Everlytic pricing ↗One at a time
A closer look at each, including where they beat us.
Priced on contacts, global product, the biggest integration catalogue.
Read the comparisonSouth African, multi-channel, quoted pricing on an annual contract.
Read the comparisonSouth African, published rand pricing, charged by subscriber count.
Read the comparisonWe are not the right answer for everyone.
You want the largest integration catalogue in the business, a mature automation builder, and a small list you email often. On a few hundred contacts it is inexpensive and very well trodden.
You need email, SMS and WhatsApp from one platform with onboarding and training included, and an annual contract with a dedicated account manager suits how your organisation buys software.
Your list is small and stable. At 1,000 subscribers their published R108 a month is less than any plan we sell, and they are a South African company with local support too.
Your list is growing faster than your send volume, you would rather not be billed for contacts you are not emailing, and you want rand pricing with no annual contract and a person who answers.
Everything above was taken from each company's own public pricing page on 1 October 2026. Prices and plans change, and the right comparison depends on your list size and how often you send, so check the originals:
Mailchimp, Everlytic and Mail Blaze are trademarks of their respective owners. We are not affiliated with any of them.
See what you would actually pay.
Three plans, published in rands, month to month. Unlimited subscribers on every one of them.